I’m Brian Deady - a creative strategist shaped by two decades in music, performance, and storytelling.

As an Irish singer‑songwriter, my work has always centred on emotional truth and audience connection. My 2016 single Clap Both My Hands became one of the most‑played Irish songs of the year, reaching No.1 on the Spotify UK Viral charts and leading to a record deal with Decca/Universal.

I’ve performed with orchestras, choirs, and alongside renowned artists - experiences that taught me how people respond, what moves them, and how to create moments that feel real rather than manufactured.

That instinct now drives my strategic work.

I’m interested in culture, performance, and the emotional mechanics behind why certain ideas land - and why others don’t. My writing appears in Muse by Clio, IMJ, and other publications, where I explore the psychology of storytelling, the role of the absurd, and the emotional mechanics behind ideas that resonate..

“Bare‑Knuckle and Remarkable” - The Sunday Times

“Deady is becoming our favourite act in Ireland” — Nile Rodgers

“Ireland has a new star in its midst” — The Irish Times ★★★★